Introduction
Welcome back! In Part 1, we covered five foundational commandments of email marketing success, including tips on consistent list-building, mailing frequency, targeting unopens, list hygiene, and technical compliance. Now, we’re taking it a step further.
In this post, we’ll explore Commandments 6 through 10, focusing on automation, split testing, segmenting your audience, building a powerful welcome series, and ensuring mobile-friendly emails. If you missed Part 1 or need more email marketing insights, be sure to visit our OptinWizard blog for additional strategies and resources.
Commandment #6 – Thou Shalt Automate as Much as Possible
Key Point: Use your autoresponder’s automation features to maximize revenue while minimizing manual work.
- Email Sequences: Pre-load emails so subscribers receive a set of messages over several days or weeks.
- Hands-Free Nurturing: Focus on setting up evergreen campaigns that promote your products or affiliate offers consistently.
- Time Saver: Once your sequence is in place, you can dedicate more attention to higher-level tasks like creating new products or scaling your traffic.
Why It Matters: Automation ensures every new subscriber experiences a curated journey—boosting conversions and saving you time.
Commandment #7 – Thou Shalt Always Split Test Squeeze Pages
Key Point: The conversion rate on your squeeze page directly impacts list growth.
- Test One Element at a Time: Headlines, button colors, or calls to action.
- Aim for 60%+: A strong squeeze page often converts at 60% or higher. Keep optimizing until you reach your target.
- Track & Analyze: Use tools like Optindojo or your funnel builder’s tracking to monitor improvements.
Why It Matters: Even a small increase in opt-in rates can double or triple your number of new subscribers, which means a bigger email list and more sales potential.
Commandment #8 – Thou Shalt Segment Lists
Key Point: Different groups in your audience have different interests or needs.
- Segment by Topic: For instance, one list for free traffic tips and another for paid traffic insights.
- Segment by Engagement: High-engagers vs. low-engagers. Offer different messaging or frequency for each.
- Personalized Experience: Tailor messages to each segment, and you’ll see better open and click-through rates.
Why It Matters: Segmentation leads to higher relevancy, stronger relationships, and ultimately increased revenue from your campaigns.
Commandment #9 – Thou Shalt Craft a Welcome Series
Key Point: First impressions matter in email marketing.
- Introduce Yourself: Help new subscribers understand your mission, background, and how you can help them.
- Deliver the Lead Magnet: Ensure the content or resource you promised arrives promptly.
- Warm Them Up: Build trust so you can gently guide subscribers toward future promotions or paid offers.
Why It Matters: A solid welcome series sets the tone for your relationship with new subscribers, making them more receptive to your offers. For tips on crafting compelling lead magnets, see our OptinWizard blog for guidance and inspiration.
Commandment #10 – Thou Shalt Be Mobile Friendly
Key Point: A large portion of email opens happen on mobile devices.
- Check Formatting: Make sure fonts, spacing, and button sizes look good on smaller screens.
- Short, Scannable Content: Mobile users often skim quickly, so keep your text easy to digest.
- Clickable Links: Ensure links and buttons work properly on mobile.
Why It Matters: If your emails appear broken or cumbersome on mobile, subscribers will close them—or worse, unsubscribe.
Conclusion
You now have the 10 essential commandments to transform your email marketing from a side hustle into a thriving, sustainable, $10,000-per-month business. The true power lies in consistent application—so pick at least one commandment to act on today and keep building from there.
Need Help Implementing These Commandments?
Whether you want to create your first automated sequence or refine your list-segmentation strategy, our team at OptinWizard blog is here to support you with expert tips and resources.
Which commandment do you find the most challenging? Leave a comment below with your thoughts, and let’s help each other succeed in the ever-evolving world of email marketing.
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